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Babs Rangaiah is responsible for leading Unilever’s global new media vision and strategy and works closely with the company’s ventures team to identify new digital investment opportunities. Prior to his current role, Rangaiah was the Vice President of Global Communications Planning for all Unilever global brands and was based in the company’s London headquarters. In London, he led a team that worked with Unilever brands to infuse new media strategy and channel integration into the creative development process.

Prior to joining Unilever, Rangaiah worked for Agency.com and in traditional media planning at DMB&B which merged with Leo Burnett Group and was subsequently acquired by Publicis Groupe.

Originally posted on eMarketer.com.