To introduce new communications features on AOL, I was hired to write a script for a web video that tapped Stephen Lenz, editor of Urlesque.com, to describe them. I worked closely with an interactive agency and AOL to come up with the script.

 

 

INTRODUCTION:

Hi, I’m Stephen Lenz, the editor of Urlesque.com, [a blog about wacky stuff on the Web]. I’m here to give you a tour of the new features on AOL.com.

There’s a lot happening in my online life – maybe in yours too… Checking AOL.com throughout the day keeps me on top of breaking news, a ton of e-mail, my networks like Facebook and MySpace and everything else I do online.

For all the parts of my online life, AOL’s new features help me stay connected to the people and activities I care about.

Take e-mail.

[TRANSITION TO EMAIL OUTFIT]

I used to check e-mail at different addresses a few times a day… [drove me nuts]. Now I can preview mail from several different accounts all in one place.

The social networking feature…

[TRANSITION TO SOC NET OUTFIT]

lets me send status updates to MySpace and Facebook in one click… cool!

The RSS Reader

[TRANSITION TO RSS OUTFIT]

goes out to my favorite sites, finds news and brings it to me on AOL.com so I don’t have to search for it.

[TRANSITION TO DEFAULT OUTFIT]

So have a look around….

[BUILD NAVIGATION]

————————————–

MY STUFF/(MAIL):

I don’t know about you

[TRANSITION TO EMAIL OUTFIT]

but I have several different e-mail addresses and I’m constantly checking all my accounts.

On AOL.com

[FADE OUT LENZ, FADE IN MAIL DEMO, AUDIO CONTINUES]

I can preview messages from several addresses in one place, at-a-glance. I can also add Movies, Music and other things like my daily horoscope straight from the Edit menu.

[FADE IN LENZ, FADE OUT MAIL DEMO]

The MyStuff feature gives me direct access to mail and organizes the information that’s most important to me.

[Everything’s all together now.]

[FADE TO DEFAULT STATE AND NAVIGATION]

————————————–

My NETWORKS:

A lot of my friends and family belong to a social network like MySpace, Facebook, AIM, Twitter or Bebo…

[TRANSITION TO SOCNET OUTFIT]

and if you’re like me, you belong to several.

[FADE OUT LENZ, FADE IN SOCNET DEMO, AUDIO CONTINUES]

With the My Networks feature, I can log in and update all my networks in one click or see what friends are up to. I can poke, tweet, e-mail, friend, follow, message, comment and interact with my friends and family using My Networks.

[FADE IN LENZ, FADE OUT MAIL DEMO]

Neat. [Cool].

[FADE TO DEFAULT STATE AND NAVIGATION]

————————————–

RSS READER:

The RSS Reader automatically visits your favorite sites and returns the news and information you want so you don’t have to spend time searching for it.

[TRANSITION TO RSS OUTFIT]

So whether you’re into sports sites like ESPN or gossip sites like PerezHilton, you can choose from a list of sites or add your own links to sites that offer RSS.

[FADE OUT LENZ, FADE IN RSS DEMO, AUDIO CONTINUES]

Using the RSS feature, I get all my favorite sites right here.
[Show sites Stephen likes in demo: TMZ, CuteOverload, PerezHilton, FanHouse, etc.]

[FADE IN LENZ, FADE OUT RSS DEMO]

I save time by not having to go out to a dozen or more different sites and so can you…

[FADE TO DEFAULT STATE AND NAVIGATION]

————————————–

HOMEPAGE THEMES:

You can change the look of AOL.com.

[TRANSITION TO HOMEPAGE THEMES OUTFIT]

Try out different homepage themes… Express your creativity. With just a click, create your individual style. Check out my favorites…

[FADE OUT LENZ, FADE IN HOMEPAGE THEMES DEMO, AUDIO CONTINUES]

Voiceover [3D homepage theme] I was feeling kind of artsy.
Voiceover [Tree with Roots homepage theme] Organic, huh?
Voiceover [Black/Modern homepage theme] [It’s] Kind of post-modern…

[FADE IN LENZ, FADE OUT HOMEPAGE THEME DEMO]

Drop by again soon for a lot more options.

[FADE TO DEFAULT STATE AND NAVIGATION]

————————————–

MY LINKS:

I know my time is valuable, and so is yours.

[TRANSITION TO LINKS OUTFIT]

Hunting for the links you use most often is kind of a pain.

[FADE OUT LENZ, FADE IN LINKS DEMO, AUDIO CONTINUES]

But you don’t need to do that [anymore]. The My Links feature lets me save all the sites that matter most to me. Add links from your favorite sites to the menu on the left and create a custom set of links. Drag and drop links to change the order. [Add what you want, when you want it].

[FADE IN LENZ, FADE OUT LINKS DEMO]

Me? I like to have all my links in one place.

[FADE TO DEFAULT STATE AND NAVIGATION]

————————————–

INTERACTIVE FEATURES

It’s not all about organization. Sometimes you want the fun stuff.

[TRANSITION TO INTERACTIVE FEATURES OUTFIT]

AOL.com has tons of interactive features – everything from the viral video your mom’s going to send you tomorrow, to the celebrity photos everybody’s talking about.

[FADE OUT LENZ, FADE IN INTERACTIVE FEATURES DEMO]

That’s not all… there are also loads of polls, quizzes, a movie lookup feature, videos and galleries with breaking news and sports, along with coverage of special events like the Super Bowl. Features on TMZ, Moviefone and AOL Music appear throughout the day.

[FADE IN LENZ, FADE OUT INTERACTIVE FEATURES DEMO]

There’s really [pretty much] something for everyone.

[FADE TO DEFAULT STATE AND NAVIGATION]

————————————–

MY LOCAL NEWS:

I don’t know about you, but when bad weather hits or breaking news happens.

[TRANSITION TO LOCAL NEWS OUTFIT]

I want local news in a hurry. Like, now. My Local News delivers real-time news headlines targeted to where you live and work.

[FADE OUT LENZ, FADE IN LOCAL DEMO, AUDIO CONTINUES]

Enter your ZIP code and receive timely news and information like weather updates, lottery numbers, sports scores and lots of other stuff. Enter your work ZIP code and find out gas prices before heading home.

[FADE IN LENZ, FADE OUT LOCAL DEMO]

My Local News feature can help you stay connected throughout the day to what’s going on in your world.

[FADE TO DEFAULT STATE AND NAVIGATION]

————————————–

FEEDBACK:

AOL.com is your home page. What do you want to see? Let us know what you think of the new features and what you’d like to see in the next round.

Send questions and comments to:




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