Freedom and Feeling Light

Freedom and Feeling Light

Yesterday, I was in my early morning yoga class and we were outside on the beautiful terrace. Each pose, looking up at the blue sky and fluffy white clouds. Even in extended poses that were rather exhausting, I found a sense of freedom and well-being. In triangle...

At Adobe, the ‘App Is the Ad’

As senior vice president and CMO of Adobe, Ann Lewnes leads the company’s corporate brand, corporate communications and integrated marketing efforts worldwide. Lewnes spoke with eMarketer’s Tobi Elkin about Adobe’s philosophy on mobile marketing and experiments with...
Effective CMO Leaders Embrace The Fact They Can’t Do It All

Effective CMO Leaders Embrace The Fact They Can’t Do It All

CMOs are awash in data and tools for analyzing it. In fact, the “science” is, in part, a reason why CMOs are staying longer in their roles. Notably, CMOs’ ability to properly leverage digital tools and analytics to enhance business value was found to be a factor in...
The CMO Interview: Raja Rajamannar, CMO, MasterCard

The CMO Interview: Raja Rajamannar, CMO, MasterCard

Raja Rajamannar is chief marketing officer at MasterCard, where he has global responsibility for advertising, sponsorships, promotions, research, insights, and digital and consumer marketing initiatives. Since joining MasterCard in 2013, he has led the iteration of...