Content Marketing: Customer stories for eMarketer

I created customer stories that highlighted clients’ business challenges, their views on digital trends and use cases for eMarketer. Download (PDF, Unknown)   Download (PDF, Unknown)   Download (PDF, Unknown)   Download (PDF,...

Cisco Describes Native Ad Efforts that Lengthen Engagement

Ask 10 different marketers what “native advertising” means to them and you’re likely to get 10 different answers. For Cisco Systems, native ad content is a component of a larger campaign and is used for brand awareness and engagement purposes, but Cisco is eyeing its...

At Adobe, the ‘App Is the Ad’

As senior vice president and CMO of Adobe, Ann Lewnes leads the company’s corporate brand, corporate communications and integrated marketing efforts worldwide. Lewnes spoke with eMarketer’s Tobi Elkin about Adobe’s philosophy on mobile marketing and experiments with...

An Interview with Rick Alessandri (Univision)

I produced and directed videos highlighting eMarketer clients.Rick Alessandri and his team are responsible for developing new business opportunities and brand extensions for the Univision brands including Univision Tarjeta, a prepaid card with Mastercard; Univision...

An Interview with Babs Rangaiah Vice President (Unilever)

I produced and directed videos highlighting eMarketer clients. Babs Rangaiah is responsible for leading Unilever’s global new media vision and strategy and works closely with the company’s ventures team to identify new digital investment opportunities. Prior to his...