Tobi Elkin

Tobi Elkin is a content strategist, editor, media and communications consultant who helps businesses and leaders find their voice.

How can we work together?

Editing &
Content Strategy

Thought Leadership &
Ghostwriting

Communications &
Media Strategy

Partner with a veteran business journalist to find, shape, and convey your story

Tobi brings more than 20 years of experience working for multimedia publishers, startups, a digital research firm, and technology companies. She has interviewed hundreds of people and leverages this expertise to deliver authentic narratives that resonate. She adds natural curiosity and radical candor to the creative process and enjoys working with people to unearth surprising moments of clarity and synchronicity — she calls these “blue sky moments.”

Praise

“Tobi’s ability to dive in, synthesize, and distill complex and technical subjects is impressive. Her expertise in storytelling, content strategy, and editing have helped us improve our content ranging from eBooks, case studies, and white papers, to blog posts, email, and brand campaigns.”

Joel Conover, Senior Director, Industry Solutions Marketing, Corporate Marketing Communications, Keysight Technologies

“Having an experienced editor like Tobi enhanced the content operation at Parse.ly. Her ability to shape a story, strengthen our posts, and work closely with our team means our content ends up having a bigger impact on the business. The thing that makes her invaluable to our program though is her feedback: having a third-party set of eyes to make sure that we’re not wrapped up in our own world.”

Clare Carr, VP of Marketing, Parse.ly