Praise
Why clients choose to work with me
“Tobi’s ability to dive in, synthesize, and distill complex and technical subjects is impressive. Her expertise in storytelling, content strategy, and editing have helped us improve our content ranging from eBooks, case studies, and white papers, to blog posts, email, and brand campaigns.”
Joel Conover
Senior Director, Industry Solutions Marketing, Corporate Marketing Communications, Keysight Technologies
“I’ve rarely seen someone navigate a conversation so effortlessly. Tobi developed interview guides and conducted interviews with key stakeholders. Her preparation, attention to detail, talent for deep interviewing, and follow-up questions was a critical part of our intelligence-gathering efforts.”
Robert Berger
Strategic Planning Consultant, Robert Berger Associates, LLC
“Having an experienced editor like Tobi enhanced the content operation at Parse.ly. Her ability to shape a story, strengthen our posts, and work closely with our team means our content ends up having a bigger impact on the business. The thing that makes her invaluable to our program though is her feedback: having a third-party set of eyes to make sure that we’re not wrapped up in our own world.”
Clare Carr
VP of Marketing, Parse.ly
“Tobi is a trusted partner who asks the right questions and anticipates potential snags – she’s fast, efficient, and thorough. She’s helped me with thought leadership development and ghostwriting that successfully deliver for my clients.“
Lynne Collins
Founder & CEO, Lynne Collins Communications
“A consummate professional, Tobi brought a journalist’s sensibility to storytelling for Continuum, our content marketing effort. Her thoughtful reporting helped us engage medical group leaders on issues and trends impacting their growth within the changing healthcare landscape.”
Lynn Shepherd
Head of Communications, CareCloud
“Tobi’s deep experience as an editorial content professional makes her invaluable to any content marketing and development effort. A genuine partner, her nuanced instincts for storytelling and engagement have helped us surpass client expectations.”
Emily Peters
Founder & CEO, Uncommon Bold
“Tobi brings so much enthusiasm and empathy to her work. Her natural curiosity and professionalism made it a pleasure to partner with her on a video storytelling project”
Simon Liao
Former Program Manager, Henry Street Settlement Senior Center
“Tobi’s work on crafting Luna’s unique brand narrative helped us share our story far and wide and with influencers in our business. That she has the gift of empathy and understanding are an added bonus.”
Andre Crisp
President and CEO, Luna Vineyards